This afternoon the Politecnico di Milano hosts the workshop “Mobile POS and Cash Systems: can the store change its shape?“.
In our speech “Technology and complexity of the payment channels: a omnichannel approach” by Alessandro Conti, Service Manager, Card Management and Innovative Payments, we will try and give some answers.
The current trend creates a new “omni-channel” consumer type, who uses different channels during the same buying process.
The watchword in this ecosystem is integration: both traditional channels and digital ones that should be integrated in order to offer consumers a smooth, consistent and seamless experience, although complex behind the scenes.
Our experience allows us to reduce this complexity and offer solutions that integrates with the customer’s sales processes.
The slides of our intervention will be shared shortly on our Slideshare profile.
The event is part of the Observatory Mobile Payments & Commerce sponsored by Bassilichi.